Grand Hotel Baglioni

Grand Hotel Baglioni is a strategic venue for events in Florence: right next to Santa Maria Novella station and a short walk from the Duomo, it combines easy access with an unmistakable sense of place. Set in a 19th-century palazzo that has hosted royalty, artists and intellectuals since 1903, the hotel offers elegant spaces that feel both prestigious and deeply connected to the city’s history.

The in-house Congress Centre features 9 fully equipped meeting rooms, recently renovated, with capacity for up to around 400 participants. Flexible layouts make it suitable for board meetings, product launches, conferences, fashion shows and high-profile corporate events, while integrated technology and professional support teams ensure smooth delivery. For more exclusive occasions, B-Roof, the panoramic rooftop restaurant and terrace, adds a spectacular setting with views over Brunelleschi’s Dome and Giotto’s Bell Tower.

What makes Grand Hotel Baglioni truly competitive as a venue is the combination of scale and character: large-event capacity in the heart of Florence, but with the atmosphere of a historic hotel rather than an anonymous convention centre. Plenary sessions can flow into rooftop cocktails at sunset, workshops into Tuscan-style dinners, and business agendas into memorable experiences framed by one of the most iconic skylines in Italy.